Submagic

What is Submagic?

Submagic is a browser-based video editor built for people who hate editing but need to feed the content algorithms on TikTok, Instagram Reels, and YouTube Shorts. It is not a creative suite like DaVinci Resolve; it is a factory line for "retention editing"--the fast-paced, caption-heavy style popularized by creators like Alex Hormozi. Submagic automates the boring parts of video creation. You upload a raw talking-head video, and the AI transcribes the audio, burns in animated captions, and scans your speech for keywords to overlay stock B-roll or GIFs. It solves a specific problem: viewer drop-off. It keeps the screen busy with zooms, cuts, and sound effects so viewers of your content don't swipe away. The transcription engine is solid, supporting 48 languages, though you will still need to manually correct proper nouns or slang. The "Magic B-Roll" feature is useful, while a little blunt. It pulls from stock libraries like Storyblocks based on keywords (careful here as the results can be literal). One of the more practical features is "Magic Clips," which slices long-form content (like podcasts) into vertical shorts. The pricing is a monthly subscription, which might annoy…