submagic.co

Submagic

Submagic automates the editing process for viral short-form video creators, handling captions, B-roll, and zooms to increase viewer retention on platforms like TikTok and Reels.

Type: Video License: Freemium Price: Freemium Category: Video tools AimostAll Score: 71/100

AimostAll Score

71/ 100
Data coverage: 67% (medium confidence)
Last evaluated: 2026-09-03
Methodology: version 1
Developer80
Business69
Value67
Trust67
Why this score?

Each check below is a fact we could verify from public sources. Unknown checks are excluded from the calculation instead of counting as a negative, and the score is pulled toward the midpoint when coverage is low — that is what data coverage reports.

Developer80/100 · 89% of checks known

  • YesPublic API source ↗Video editing API launched for automating the editing workflow.
  • YesPublic API reference source ↗Public API reference reachable without a sales call. Seen on the API page.
  • YesDeveloper documentation source ↗Developer/docs section beyond marketing pages. Seen on the API page.
  • YesDocumented integrations source ↗Third-party integrations documented. Seen on the homepage.
  • YesWebhooks / automation hooks source ↗Publishing automation and API-driven editing pipelines.
  • NoOpen-source core source ↗Proprietary; no open-source licence stated. Seen on the homepage.
  • NoSelf-hosting possible source ↗Hosted SaaS only; no self-hosting offered. Seen on the homepage.

Not determined: Official SDKs / client libraries.

Business69/100 · 44% of checks known

  • YesPublic pricing source ↗Prices published publicly. Seen on the pricing page.
  • YesBusiness / enterprise tier source ↗Business/enterprise tier offered. Seen on the homepage.
  • NoSSO available source ↗No SSO or SAML login documented. Seen on the pricing page.
  • YesCommercial plan exists source ↗At least one paid plan is offered. Seen on the pricing page.

Not determined: Team collaboration, Admin / role management, Security / compliance information, Customer data export, Documented support channels.

Value67/100 · 74% of checks known

  • NoFree tier source ↗No free tier; paid only. Seen on the pricing page.
  • YesFree trial source ↗A free trial of a paid plan is offered. Seen on the homepage.
  • YesTransparent pricing source ↗Prices published publicly. Seen on the pricing page.
  • YesConcrete plan limits source ↗Plan limits and quotas stated concretely. Seen on the pricing page.
  • YesBrowser app source ↗Browser-based app. Seen on the homepage.

Not determined: No card required to start, Cancellation / refund policy, Mobile app, Desktop app.

Trust67/100 · 64% of checks known

  • YesPrivacy policy source ↗Privacy policy publicly reachable. Seen on the legal page.
  • NoOfficial documentation source ↗No official documentation or help centre found. Seen on the homepage.
  • YesPublic pricing source ↗Prices published publicly. Seen on the pricing page.
  • NoStatus page source ↗No status page published. Seen on the homepage.
  • YesWebsite reachable source ↗Homepage probe during evidence gathering.

Not determined: Terms of service, Identifiable vendor, Published contact channel, Changelog / release notes.

Scores are calculated by AimostAll with fixed, public rules (methodology v1). AI assists only with factual research; it never picks the number. Placement and scores cannot be bought.

What is Submagic?

Submagic is a browser-based video editor built for people who hate editing but need to feed the content algorithms on TikTok, Instagram Reels, and YouTube Shorts. It is not a creative suite like DaVinci Resolve; it is a factory line for "retention editing"--the fast-paced, caption-heavy style popularized by creators like Alex Hormozi.

Submagic automates the boring parts of video creation. You upload a raw talking-head video, and the AI transcribes the audio, burns in animated captions, and scans your speech for keywords to overlay stock B-roll or GIFs. It solves a specific problem: viewer drop-off. It keeps the screen busy with zooms, cuts, and sound effects so viewers of your content don't swipe away.

The transcription engine is solid, supporting 48 languages, though you will still need to manually correct proper nouns or slang. The "Magic B-Roll" feature is useful, while a little blunt. It pulls from stock libraries like Storyblocks based on keywords (careful here as the results can be literal).

One of the more practical features is "Magic Clips," which slices long-form content (like podcasts) into vertical shorts.

The pricing is a monthly subscription, which might annoy those used to one-time software purchases, but for agencies or creators posting daily, the time saved on captioning alone usually justifies the cost. Just be aware that because it uses a very specific "viral" style, your videos might end up looking like everyone else's if you don't tweak the defaults.

Key AI Features

Listing trust signals

Listing ID

1277

Directory refresh date

2026-09-03

Pricing confidence

Medium confidence based on currently stored pricing metadata.

Pricing, category and fit

Submagic is listed as a Video tool on AimostAll.

License model: Freemium. Pricing label: Freemium.

Use this page to compare Submagic with other video tools, watch tutorials, and explore similar alternatives.

Video Tutorials

Latest YouTube tutorials matched to this tool (updates twice per day).

Frequently asked questions about Submagic

What does Submagic do?

Submagic automates the editing process for viral short-form video creators, handling captions, B-roll, and zooms to increase viewer retention on platforms like TikTok and Reels.

Is Submagic free or paid?

Submagic is listed on AimostAll as freemium with a pricing label of Freemium.

Where can I compare alternatives to Submagic?

Use the alternatives section below or browse the wider video category to compare similar tools.