clay.com

Clay

Automates data enrichment and personalized outreach for efficient lead generation.

Type: Marketing License: Commercial Price: Category: Marketing tools AimostAll Score: 87/100

AimostAll Score

87/ 100
Data coverage: 49% (medium confidence)
Last evaluated: 2026-08-22
Methodology: version 1
Developer100
Business90
Value81
Trust78
Why this score?

Each check below is a fact we could verify from public sources. Unknown checks are excluded from the calculation instead of counting as a negative, and the score is pulled toward the midpoint when coverage is low — that is what data coverage reports.

Developer100/100 · 71% of checks known

  • YesPublic API source ↗API and CLI published for building in Clay.
  • YesPublic API reference source ↗Documentation retrieved from the site.
  • YesDeveloper documentation source ↗Developer docs for API, CLI and MCP.
  • YesDocumented integrations source ↗Data marketplace with 200+ providers.
  • YesWebhooks / automation hooks source ↗Workflows and agents orchestrate go-to-market motions.

Not determined: Official SDKs / client libraries, Open-source core, Self-hosting possible.

Business90/100 · 48% of checks known

  • YesPublic pricing source ↗Plan and cost comparison published.
  • YesBusiness / enterprise tier source ↗Solutions and demo route for larger teams.
  • YesTeam collaboration source ↗Shared audiences and workflows across a revenue team.
  • YesCommercial plan exists source ↗Paid plans for revenue teams.

Not determined: Admin / role management, SSO available, Security / compliance information, Customer data export, Documented support channels.

Value81/100 · 37% of checks known

  • YesFree trial source ↗Start free trial is a primary call to action.
  • YesTransparent pricing source ↗Plan and cost comparison published.
  • YesBrowser app source ↗Browser workspace.

Not determined: Free tier, Concrete plan limits, No card required to start, Cancellation / refund policy, Mobile app, Desktop app.

Trust78/100 · 39% of checks known

  • YesPublic pricing source ↗Plan and cost comparison published.
  • YesPublished contact channel source ↗Get a demo route published.
  • YesWebsite reachable source ↗Homepage probe during evidence gathering.

Not determined: Privacy policy, Terms of service, Official documentation, Identifiable vendor, Changelog / release notes, Status page.

Scores are calculated by AimostAll with fixed, public rules (methodology v1). AI assists only with factual research; it never picks the number. Placement and scores cannot be bought.

What is Clay?

Automates data enrichment and personalized outreach for efficient lead generation.

Listing trust signals

Listing ID

256

Directory refresh date

2026-09-03

Pricing confidence

Medium confidence based on currently stored pricing metadata.

Pricing, category and fit

Clay is listed as a Marketing tool on AimostAll.

License model: Commercial. Pricing label: .

Use this page to compare Clay with other marketing tools, watch tutorials, and explore similar alternatives.

Video Tutorials

Latest YouTube tutorials matched to this tool (updates twice per day).

Frequently asked questions about Clay

What does Clay do?

Automates data enrichment and personalized outreach for efficient lead generation.

Is Clay free or paid?

Clay is listed on AimostAll as commercial with a pricing label of .

Where can I compare alternatives to Clay?

Use the alternatives section below or browse the wider marketing category to compare similar tools.