ChatGPT ads are now open to small businesses as OpenAI builds a full self-serve ad platform

AimostAll news brief curated from The Decoder.

Source details

Original source
The Decoder
Published
2026-05-06
Primary topic
Foundation Models

Why it matters

Model launches, benchmark jumps, API upgrades, context window changes, and frontier LLM competition. Use the original source for the full report, then use the directory shortcuts below to compare the products and workflows the story points toward.

What happened

Advertisers in the US can now book ads in ChatGPT on their own. The $50,000 minimum budget is gone. OpenAI is targeting $2.5 billion in ad revenue this year. The article ChatGPT ads are now open to small businesses as OpenAI builds a full self-serve ad platform appeared first on The Decoder .

What to do next

Compare the hosted model pages first, then check the related tools and buyer guides before changing workflow standards.

Advertisers in the US can now book ads in ChatGPT on their own. The $50,000 minimum budget is gone. OpenAI is targeting $2.5 billion in ad revenue this year. The article ChatGPT ads are now open to small businesses as OpenAI builds a full self-serve ad platform appeared first on The Decoder .

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